Words to drink by.
This is telescoping.
If you are ever perusing the LCBO shelves and see someone performing this ritual, you are in the presence of a veteran beer purchaser. Simply put, those date codes on the bottom of each can are important—beer is meant to be consumed fresh, and the longer it sits the further it gets from its intended taste.
This is especially true for IPA's. Hops degrade over time, creating unwanted malty/caramel flavours that dominate the beer. We brew mostly IPA's and have become obsessed with making sure the freshest, best version makes it into your hands.
There are a few key factors that help us accomplish this:
- Our small brew system (10bbl) means we brew on demand and send beers out the door right after packaging—beers rarely sit in the warehouse for longer than a week.
- We track where every beer ends up and pull them from shelves if any sneak past our preferred best before date. (IPA's are best consumed within a month, and after 3 months start to show negative signs of aging).
- Our entire team is fully committed to providing the freshest, most consistent beers possible. We lose sleep regularly over the mere thought of disappointing someone.
So go ahead and telescope, we encourage it actually. And if a fellow telescoper sees you, just smile and nod—it's kind of like a Jeep wave for fresh beer enthusiasts.